Product Owner and digital project manager. Master's degree in digital innovation management. I frame, design and ship digital products — from the first discovery workshop to production.
I'm a Product Owner. If I also do mockups and code, it's not to do someone else's job — it's to understand a subject as a whole before deciding.
Discovery and requirements gathering across stakeholders, functional specifications, backlog ownership and prioritisation, trade-offs backed by data rather than opinion, and measuring what the thing actually changed once shipped.
Ceremony facilitation, multi-team coordination, planning, functional validation and defect tracking.
CRM strategy, acquisition and onboarding funnels, segmentation, content, measurement.
User research, flows, wireframes, interfaces, design systems, accessibility (WCAG / RGAA).
Webflow, WordPress, front-end integration, no-code automation with Make and Airtable.
Workflow automation, AI agents and integrations, prompt design, no-code/low-code tooling.
Rebuild of lectra.com: backlog ownership and prioritisation (500+ Jira tickets), requirements gathered and formalised across marketing, design and tech. Then a digital estate rationalisation project: 9 sites closed, 3 migrated, each decision argued with cost, traffic and complexity data.
Framing and building an overseas property sales platform, from the competitive benchmark to the automations that keep it running. Detailed in the projects below.
Master's degree (Bac+5) — Digital innovation management
L'Oréal Luxe · BPCE · Engie · Loxam · Naxos
Context, what I actually did, and what came out of it. Open a case study for the full story.
Three players, three systems, no shared view. I framed Loxtrack with all of them: a tab inside the branches' own tool, a driver web app, a client app — down to the mechanic that unlocks the key location only once delivery is confirmed.
Read the case study
Scattered data, alerts lost in the noise. I designed a hierarchy of urgency — indicators, threshold alerts — and a Note Manager that replaces the phone call between the plant manager and the field agent.
Case study
App, in-branch kiosks and ATMs redesigned for customers who struggle with digital tools, not just disability. 80% larger buttons, doubled confirmation steps, and one design system adaptable to any bank in the group.
Case study
Strong acquisition, weak retention. A seasonal pop-up site, 'Season's by Giorgio Armani', a Master Class hosted by ambassador Adria Arjona, and the CRM strategy tying lead magnet and loyalty together.
Case study
Five years of transactions analysed to answer one question: what actually makes a property sell faster? An estimated selling time, and costed recommendations to bring it down.
Case study
Webflow site, structured multi-country CMS, and Make ↔ Airtable automations so the catalogue and the leads run themselves.
Case study